For the content growth hackers in the audience looking to widen awareness and education on topic of your choosing such as an RToken or inflation, pondering đť•Ź Articles vs web blog, see transcript from SEO and growth enthusiast Grant Trahant below.
Reminder: the surface area of the web (5.3 billion MAUs) indexed by Google/Bing/AIs is 9x larger than đť•Ź (0.6 billion MAUs).
Since đť•Ź does not index web and Google/Bing/AIs have limited indexing of đť•Ź, it could be interesting to pursue a forked strategy where master-longform lives on web and an abbreviated summary or teaser with a strong hook lives on đť•Ź. Web is superset of content, with đť•Ź using a subset. Hitting two birds with one stone.
Grant goes on to make some points about “intent content” vs “whats happening today.” More below in the raw transcript…
TRANSCRIPT ANSWER…
It’s a good question, James. Great question. I got a lot of thoughts. I would say, one, the Twitter, the X articles is so new, so it feels a lot like Medium to me, where I think it plays a role for sure in certain types of content. So depends on what it is, but obviously I would use it. But I still think at the end of the day, Google and web search in general is king, especially for intent content. People searching on X is gonna be more highlights and stuff or certain in real time sort of things where you know search engines are made are really intense so evergreen stuff you know like how many pleat how many trees does it take to plant a forest right you’re probably not going to search for that on on x or perpetual what is a perpetual futures you’re going to still go to a search engine for that whether it’s chat gpt or typical google search engine i would say i would still publish via the web because of how the internet protocol works in general and claude and chat gpt they are pulling from these protocols to create your answers on chat gpt and so with claude um chat gpt you’re you’re getting you’re still getting backlinks like you would on a google search result so i’ve seen traffic come to cause ours from perplex perplexity right and that’s only possible because they scraped you know my site they didn’t scrape my like twitter profile um so until i see that sort of happen where and i doubt it ever will because x won’t won’t allow that likely because of the because of grok as a competitor so they won’t allow that sort of scraping of the content so at the end of the day it’s going to be a closed ecosystem which serves a purpose a lot like medium but at the end of the day uh search volume on chat gbt and Google are still king and it’s just going to be light years ahead specifically for content. Again, it’s always going to be depending on what you search for. The best sustainable sneakers brands, you’re not searching for that on X quite yet. I don’t think it will ever really get there. I just think it’s two totally different platforms. But for evergreen content, you know, indexing is always going to be king just because of how the Internet protocol works. You also own the content. You can take it anywhere you want. It’s yours, so you can allow it to be scraped. And in the future, you know, owning that content will be important because ChatGPT, all these will probably have to make micro payments to any publishers to use their content and search results for ChatGPT or any of these long, these LLMs. So I know it’s a really long answer. I have a lot of thoughts on the topic, so definitely can answer more. But that’s what I would say right now.
I guess the short version would be I would probably post on both but the long form on the site. And I would probably maybe, you know, summarize it for Twitter articles, where you still maybe do the intro paragraph and then three key takeaways or a summary of it. But then always link to the long form content, because it’s just gonna, it’s just all you want it, you want it to always be indexed. Just so you know, you’re not going to be just so you always have that copy of it, essentially. You can always use it in a variety of different ways. Now you can upload it along from article for voice and make it a podcast episode. So I think always having that copy on the website is going to be valuable for a few different ways to use content. So
also i would say linkedin tried this as well um i think you still can post articles quote unquote on linkedin some people definitely do it but i think at the end of the day um i think it favors it’s kind of invite only thing right so they have like linkedin top voices uh they’re the algorithm’s gonna sort of bump them up so i think you’ll have top people like that post certain things to linkedin audience via the articles type of thing which is indexed to google so i think in a case where you know you don’t want to spin up your own site you want to have your own blog i think it can be it can be valuable for those certain people to just kind of use linkedin as their personal blog or use medium some people do i i foresee people do will use probably X articles as their own blog just because their audience they’re speaking to lives on Twitter, where certain audiences, people write to live on LinkedIn. So I think that’s sort of how it’s going to be for certain people in certain sectors or niches. We’ll use certain platforms that cater to what they’re writing about. But you know, at the end of the day it’s it’s all about what you’re trying to build you know if you’re trying to build traffic to a website uh to build some type of media company then always always have your own domain gotta be indexed with google index with all the search engines um but if you’re doing like a personal blog maybe then you know twitter articles is probably a good way to go because your goal is probably much different than a content site