Ok final post today.
@Tom_hyUSD 's original proposal above navigates both marketing and governance, and I’ve already suggested how to frame compelling marketing budget requests. For anyone aiming to take on a larger role in governance, I recommend implementing an effective receipts format and a strong feedback loop to keep the community informed on governance votes and impacts.
EzR3aL, currently the largest independent delegate in the Aave DAO, holds nearly 200,000 AAVE in voting power. Token holders delegate to him because they trust his judgment and prefer not to track governance proposals weekly. However, they value having a reliable, centralized platform where they can quickly catch up on key decisions.
His Delegate Platform (EzR3aL Delegate Platform - Delegate Platforms - Aave) is updated multiple times a month, sometimes even weekly. This ongoing forum post not only strengthens Aave’s SEO but also offers easy asynchronous access for anyone who wants to stay informed. The forum format is especially powerful, fostering bi-directional feedback where public questions and interactions create a compounding network effect.
Last words:
The receipts and feedback loops I mentioned in this and above posts not only enhance transparency and accountability, but they also serve as a guide for others on how to contribute effectively. Many people may want to engage with the Reserve ecosystem but don’t know where to begin. By creating a more inviting and inclusive community, the faster and bigger we can all grow together. All aboard! 
p.s. additional context on why Forums vs Twitter/X:
- Twitter/X comments = Good for whats happening now, but terrible UX for discovery later (most people dont even know about Advanced Search). Also more trolly, less reasoned responses.
- Forums = high-intent users with semblance of attached repuation, past eustress, and searchable history indexed by all search & AI engines. Perfect place for lngform discourse and reasoning. 10x the surface discovery area of Twitter/X, thanks to web search engines and AIs (that cannot easily index Twitter/X).