I think JMG has a point. eUSD does seem like a global, world class brand that is as yet unknown. There is inherent lore with the PayPal nod and the name and logo suggest a universal top tier dollar coin. I think given the coming onslaught of stablecoin launches and issuers, it’s in a prime position to ride the wave of “stablecoin buzz”. Not to mention the ability to adapt and incorporate the very best collateral. Ironically, the more issuers that arrive, the more eUSD’s unique features have the ability to stand out. It is crucial that the superpowers of overcollateralization, diversified backing and rev share are communicated and hammered home - repeatedly. New eyeballs arrive daily, taking an interest in the power of stablecoins and mainstream is all about them lately, so “The Electronic Dollar” case must be made, not once but over and over again to catch these eyes. Preaching to the choir doesn’t have a downside at this point because it’s a small choir. I would need to put more thought in but I think the pitch needs to be made in various formats - threads, blogs, graphics, video and possibly even live presentations at appropriate venues. A stablecoin that is backed by only the best Bluechip rated issuers, that has built-in yield that can be pointed back at your fintech balances with essentially no startup costs is kind of a great pitch. It should be fleshed out and have content created around it and maybe even tailored for online targeted public campaigns - eg find appropriate fintechs that have expressed interest in stablecoin implementation and publicly (on X) make the case to them - at worst it is ignored, but even so, engagement and ancillary awareness will grow.